Cleaning 3 Iconic Buildings For Listerine Ads

Case Study: LBC + Fever + LISTERINE® – Revitalising Iconic UK Landmarks

Project Overview

Client & Campaign:
Fever Marketing commissioned LBC Exterior Cleaning to steam-clean three landmark heritage buildings as the backdrop for a social media campaign promoting LISTERINE®. This high-impact, six-figure project spanned London, Manchester, and Glasgow and included everything from research and building outreach to logistics, access solutions, and traffic management.

Locations:

• The Mitchell Library, Glasgow

• Theatre Royal, Manchester

• Old Bermondsey Town Hall, London

Scope Highlights:

• Identifying iconic buildings across the UK

• Steam-cleaning facades

• Managing permits and road closures

• Using rope access and MEWP platforms

1. Mitchell Library – Glasgow

Steam-cleaning the stone façade across three elevations using a combination of MEWP and rope access.

Watch the video: Mitchell Library Cleaning – LBC YouTube

Key Details:

• DOFF steam system for safe, conservation-grade cleaning

• Access provided via MEWPs and rope-access crew

• Tight timeline ahead of the campaign filming

• Permits secured from Glasgow Council

Client Feedback (via Google Review – Marnie, Fever):

“Fantastic service and results. The communication was clear, the guys were prompt, polite and did a thorough job. Absolutely no hesitation in recommending LBC.”

To read more about this project click here 

2. Theatre Royal – Manchester

Weekend-only steam clean of historic theatre facade with pavement closure managed by Tiger Highways.

Watch the video: Theatre Royal Cleaning – LBC YouTube

Key Details:

• Facade cleaned with DOFF steam for heritage-safe results

• Access via MEWP

• Pavement closed on Sunday using a traffic management team

• Collaboration with Tiger Highways ensured safe and compliant operations

3. Old Bermondsey Town Hall – London

Heritage stone cleaning using rope access provided by Avisan.

Visit Avisan: www.avisan.co.uk

Key Details:

• Full building facade cleaned with DOFF steam

• Rope-access method used due to architectural layout

• Specialist rope access support from Avisan

Client Feedback (Michael – Bermondsey Town Hall):

“Cannot recommend Aaron & team highly enough. Great job; will definitely use again!”

To read more about this project click here 

Project Challenges & Solutions

Visual & Social Impact

Each job was filmed to highlight the visual transformation. The Mitchell Library “10-Day Challenge” went viral on social media, showcasing the dramatic before-and-after with LISTERINE® branding. The cleans were described by Fever and social audiences as “super satisfying to watch.”

Outcome & Client Impact

• Six-figure contract delivered on time and within scope

• Three heritage buildings cleaned for national campaign

• Excellent reviews from clients and building managers

• High visual value with media-ready results

• Proven track record on heritage projects involving rope access and traffic logistics

Ready for Your Landmark Cleaning Project?

Get in touch today to discuss how LBC Exterior Cleaning can help refresh your building – whether it’s for public engagement, safety, or a major brand campaign.